Internet marketing is a huge part of any small business. Though it is vital, many self storage owners have little time and/or knowledge on how to market their storage facilities correctly. Good internet marketers understand how, when and why searchers visit their website and how much profit they are making on those visitors. An integral part of the internet marketing process is Search Engine Optimization (SEO) and it is a beast. Search Engine Optimization is an ongoing, time consuming affair which can send your website to new heights or sink it completely. Getting it right means more traffic, reservations and profit for your storage facility while getting it wrong could be detrimental. How do you know what is right or wrong, white hat or black hat or if any of your internet marketing efforts are even working?

This tutorial is meant to be a comprehensive guide for self storage owners and operators who are new to Search Engine Optimization and want to learn more than “just the basics”. We hope that by using this tutorial, an owner/operator who has limited SEO knowledge will be able to start their own SEO campaign and make knowledgeable decisions on what is right and wrong.